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Search Engine Optimisation 3 Quick Tips

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Search Engine Optimisation Scotland – 3 Quick Tips!

3 Quick Tips You Can Use Today!

I’ve talked to many business owners in my role as head of SEO for iMS and I’ve found that the mere mention of search engine optimisation is enough to send shivers down the spine of even the most successful business person!

Luckily, it s not as hard as it sounds and you can learn how to carry out effective search engine optimisation for your business by taking time to study what it entails and learning the techniques involved.

However, the fact remains SEO is not an overnight task one can start today and start seeing results tomorrow. Depending on the keywords you wish to rank highly for, it can take up to six months to see any sort of measurable results. It takes a certain level of commitment to keep plugging away and working for higher rankings.

What keeps us motivated to carry on is the end result of a website that ranks highly for solid keywords; higher search rankings, more exposure than your competitors and a steady stream of new customers finding your business for years to come.

I want to highlight 3 quick tips you can implement today to give your website a boost in the search rankings;

Tip #1 “On Page SEO”

On Page SEO entails setting your website up for the keywords you wish to rank highly for. Let’s use an example and imagine you are an estate agent in Glasgow and you want to rank highly for three search terms; Flats for sale in Glasgow, Houses for sale in Glasgow and Rentals in Glasgow.

Where most business owners fail is they try to rank for each of these keywords on their homepage.

What they should be doing is setting up individual pages which are optimised for each of these keywords. So, take the first keyword “Flats for sale in Glasgow”, create a new web page and call it “www.yoursite.com/flatsforsaleinglasgow.html.”

Having the keyword in your URL is the first step to solid on page Search Engine Optimisation and will give your a much better chance of ranking highly for it.

What other on page factors should you consider optimising?

Webpage Title; Ensure it contains the keyword.
H1, H2, H3 tags; Ensure they contain the keyword.
Webpage Content: Try to aim for 500-1000 words per page.
Keyword Density; Aim to include the keyword at around 4% in the content of the page. (Don’t overdo this)
Images; Ensure all images have “Alt text” and make it contain the keyword.
Outgoing Links: Link to relevant, authority websites using the keyword as anchor text.
Flats For Sale Glasgow
Tip #2 “Simple Link Building”

So now you know how to optimise your website “On Page” it’s time to learn some simple “Off Page” Search Engine Optimisation, namely LINK BUILDING.

Firstly, let me say that on Page SEO actually matters very little in terms of search engine rankings so don’t spend days on it.

Want proof? Just type the keyword “click here” into Google and look at the site ranking first. It’s Adobeeven though their website does not contain one mention of “click here” anywhere!

So what’s the deal? Simply, Adobe ranks number 1 for “click here” because thousands upon thousands of other sites link to the Adobe website using links with the anchor text “Click Here.”

What does this mean? It means that the most important factor in getting your website ranked highly is the number of high quality links you have pointing to your website containing the keywords you want to rank highly for.(These links are known as “backlinks” since they effectively link back to your website.)

For example, if you wish to  rank for the keyword “Flats For Sale Glasgow” so when we gain backlinks to the website we ensure they look like this;

Flats For Sale Glasgow

So before you begin link building know which keywords you want to rank highly for and ensure the anchor text of your backlinks contain those keywords.

Your backlinks count as “votes” for your website in the eyes of search engines.

The more backlinks containing your chosen keywords you have from high quality, relevant websites the higher you will rank for those keywords. If lots of websites are competing for the keywords you are going for you’ll need to work extra hard at this part! On the other hand, if you have little competition it’s easy work!

Simple!

(I’m not going to delve into how to get backlinks in this post as it’s a whole post on it’s own. I’ll write up a detailed description of how I gain high quality backlinks at another time you can find great information on this topic with a simple Google search.)


Tip #3 “Social Media Integration”

So, now you’re all set with on and off page SEO I want to quickly cover Social Media integration in terms of SEO. It’s not a massive help in terms of rankings but it DOES help so it’s worth mentioning it. Social Media marketing is much better used to gain exposure for your business rather than optimise it for the search engines.

Creating Facebook, Twitter and LinkedIn accounts for your business and including your website link can give you a small boost in search engine rankings.

Think of it this way everyone uses these websites so it’s only natural for the search engines to find links to your websites on Facebook and Twitter etc.

In fact, it’s not natural for your links not to be there!

I advise you to quickly set accounts up on social media sites and link back to your website from them.

Summary Key Points
To Consider!

Writing this I’ve tried to keep the terminology as simple as possible so a beginner can understand it. The key points you must consider when looking to get your website ranking highly for the keywords you desire are;

Solid On Page SEO (10%)
Effictive Off Page SEO/Link Building (88%)
Social Media Integration (2%)

The most important thing to do before you start is have a full understanding of the processes involved and then commit the time and resources to achieving the results you seek.

Remember ranking highly can take time but the benefits are worth the wait!

emcom website design іѕ a Lanarkshire based web site design company near Glasgow , focused οn сrеаtіnɡ top quality websites thаt аrе visually appealing, аnԁ optimised fοr search engines аnԁ wіth assisting small business іn setting up Social Media campaigns.

Give Your Business A Kick-Start With Proper Search Engine Optimisation

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Give Your Business A Kick-Start With Proper Search Engine Optimisation

In the current economic conditions conducting business is becoming more and more challenging. On the other hand, there are new effective ways of driving any commercial organisation forward, strategic Internet marketing in particular. Even if you already have a website but it’s sliding down the listings all the time, it’s high time you considered turning to SEO, search engine optimisation professionals who are able to offer a bit more than just relevant content, attention-grabbing images and expert web design. Once you submitted your website to the search engine, there are plenty of ways to push it up the Google listings.

There are practically no websites that have managed to get to the top of Google listings by chance. If you have decided to enhance your website’s listings on the search engine pages, you definitely have to find competent SEO, search engine optimisation specialists. Fortunately, there is a large choice of online companies offering professional Internet marketing services at affordable prices. Look through the following paragraphs to find out more about what a reputable SEO company can offer you today.

To begin with, proper search engine optimisation in made up of a number of essential elements. They include expert keyword analysis, content copywriting, social media marketing, pay per click management and other services. If you want your website to be listed within page one of Google, it’s no good missing out any of these services. Experienced specialists know that it’s easy to slide down the listings once you decided to cut down expenses and manage without professional assistance. In order to avoid such a situation, stick to comprehensive SEO, search engine optimisation services. Your agency is able to help you get your online business up and running.

It may be interesting to know that efficient website optimisation is based on both on-page and off-page SEO services. What do these core services incorporate? First of all, it’s necessary to note that on-page optimisation refers to the work that is done on your site, such as managing your website’s content, for example. This includes applying proper content, keywords and meta tags to your web pages as well as tracking target keywords by conversions and visits. Conversion is one more essential component of successful SEO. Turn to specialists who demonstrate a dedicated step-by-step approach to on-page optimising and understand the importance of converting traffic which is the basic goal of your site’s optimisation. What concerns off-page SEO, search engine optimisation off your site also has to be paid considerable attention to. Off-page SEO is aimed at building backlinks into your site on the web. High quality online articles as well as press releases play an important part in encouraging inbound links to your site. The more links from well-ranked websites you get, the higher your Google position is.

Similarly to offering basic on-page and off-page SEO, search engine optimisation agencies provide a wide range of related services. Don’t miss your chance to take advantage of high quality content copywriting as attention-grabbing content is known to represent a great return on investment in the future. Relevant content is able to help you publicise a special offer or a new product line. Experienced SEO copywriters are keen on creating keyword rich yet SEO optimised content. Copywriting experts can assist in writing articles, press releases as well as creating appropriate content for your site’s Facebook, Twitter pages and blogs. However, not all SEO agencies offer this level of service, so try to find the most reputable one which is able to organise your website’s optimisation properly.

When considering optimising your website, keep in mind that SEO, search engine optimisation services are evolving all the time. Top online marketing agencies ensure that your site’s optimisation is carefully organised and managed. Competent specialists are able to perform all these services with experience and commitment. Furthermore, any reliable agency normally offers a personalised approach to the client.

In conclusion, it’s vital to state that proper SEO, search engine optimisation is the first step to your online business success. If your website is managed well, it’s more likely to get listed on vitally important page one of the search engine. It’s no good taking chances with Google listings. Try to follow this advice if you don’t want to miss out on multiple potential clients.

emcom website design іѕ a Lanarkshire based web site design company near Glasgow , focused οn сrеаtіnɡ top quality websites thаt аrе visually appealing, аnԁ optimised fοr search engines аnԁ wіth assisting small business іn setting up Social Media campaigns.

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4 Steps to Successful Search Engine Optimisation

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4  Steps to Successful Search Engine Optimisation

By focusing on the search terms your customers actually use, search engine optimisation (SEO) helps ensure your website attracts customers, not just browsers.And increasing business while keeping costs low is the aim of every marketing strategy.
The search engine optimisation process can be broken down into four simple steps.
1 – Make sure you prepare before beginning optimisation
The first step in search engine optimisation is keyword research. This involves:

o  Using keyphrase research tools to find the search terms which are most relevant to your site.

o  Checking keyword saturation.

o  Researching the effectiveness of keyphrases that are currently used in your marketing strategy.

o  Analysis of current web analytics reports, if these are available.

The next preparatory step is the search engine diagnostic report. This is a detailed review of the technical and structural issues within your site. As the design of your site can impair optimisation, it is important you listen to expert recommendations on site architecture.
2 – Develop a search engine optimisation plan

After the keywords have been agreed and site changes identified, it’s time to produce an optimisation plan. This identifies the tasks that are required for the optimisation to be effective. These include:

o Matching keyphrases to existing pages.

o Identifying new topic-focused pages and matching keyphrases to these pages.

o Developing recommendations for optimisation of Meta data and URLs.

o Deciding on the use of any information panels in addition to the main text.

o The optimisation and use of a site map.
3 – Use best practice and avoid harmful spam methods

Search engine optimisation companies such as MediaCo will use their experience and knowledge of search engines’ ranking methods to produce competitive, consistent results.

While spam methods can result in short-term gains in page rank, it is potentially damaging and can lead to your site being banned from the search engine results pages. Spam methods to avoid include:

o Presenting pages with hidden text.

o Page cloaking.

o Participating in link farms.

o Using multiple URLs with redirects to a single page.

The features of effective search engine optimisation include:

o Visible text, that is relevant and well written.

o Keyword frequency, weight and prominence.

o Quality internal and external links.

o Title tags and Meta descriptions that are succinct.

Of course, the most important part of the optimisation is the main text. You shouldn’t sacrifice the readability of your website to try and improve your Page Rank. If your site is well-presented, visitors will become customers.
4 – Submitting your optimised site

After the optimised content is completed and approved, it is time for it to be submitted to search engines. To make sure the changes to your site are recognised by search engines as soon as possible it should be individually submitted to the directories.
These are the nuts and bolts of search engine optimisation. However, you will have to decide whether to attempt the optimisation in-house or contract it out to a dedicated SEO company.
You are more likely to achieve successful search engine optimisation by using experienced SEO specialists, like MediaCo.
While your online marketing strategy may also include PPC adverts or email marketing, search engine optimisation will improve the visibility of your website and increase business from customers actively seeking your products or services.
Ensuring your site is easy to find and easy to use is one of the most important marketing decisions you will make.

 

emcom website design іѕ a Lanarkshire based web site design company near Glasgow , focused οn сrеаtіnɡ top quality websites thаt аrе visually appealing, аnԁ optimised fοr search engines аnԁ wіth assisting small business іn setting up Social Media campaigns.

Search Engine Optimisation Is Precisely What You Need For Your Small Business To Achieve Success

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Search Engine Optimisation Is Precisely What You Need For Your Small Business To Achieve Success

Searching for a marketing tool to utilize is not an easy task. It takes time to decide on a tool to use. Nonetheless, there is no guarantee that it will work for a certain kind of business. There are lots of industries, and there are approaches that work best for a particular business. In terms of internet marketing, search engine optimisation is the best approach to market an internet site.. By counting on SEO, a web page can be certain of additional visitors, which can result in revenue. Just like any other advertising strategy, SEO also entails a business owner to invest a substantial amount of funds.

There are lots of attributes of utilizing SEO. First, internet traffic will be directed to a website that is part of the top ten of search engine results. With the thousands of people browsing the net on a daily basis, it is very important achieve a better ranking. Staying on top is an assurance that there will be additional visitors. Next, these visits may become sales. It might not develop into revenues immediately, but the probability of obtaining one soon is higher. Third, there is no need to accomplish the work on your own. There are organizations who specialize in enhancing your website’s search engine rankings.

Search engine optimisation is definitely well worth the cost. When looking for a tool to use, you must certainly consider it. Do not waste the opportunity to enhance your ranking by having a company do it for you. Some companies are reluctant to work on their rankings due to the expensive cost. By being meticulous, you can discover a firm that can offer the kind of service that you require at a cost that you can pay for. Because of the lower charge, you are assured that it will not harm your budget.

The sad thing about depending on SEO is that other firms charge too much yet outcomes cannot be seen. Furthermore, you are forced into deals that seem unbearable especially for a small business like yours. In cases like this, great decision making must be exercised. For you to make a right choice, carefully consider what a specific firm offers. Better yet, opt for one that does not tie you up with a contract that does not benefit you.

There are more and more stores that are developed every day. People have realized that the web is a great way to market goods and to earn money. Yes, this is true. Nonetheless, without the assistance of a good tool, everything can turn to waste. Your small business is your investment. To make sure that it will be successful, invest on search engine optimisation. A lot of companies have seen the outcomes that they want and need because of SEO. With SEO, all your problems will be gone. If you used to think excessively about your competition, it will no longer occur with this tool. All you would do when you have a better ranking is count your product sales and your earnings.

emcom website design іѕ a Lanarkshire based web site design company near Glasgow , focused οn сrеаtіnɡ top quality websites thаt аrе visually appealing, аnԁ optimised fοr search engines аnԁ wіth assisting small business іn setting up Social Media campaigns.

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Getting to grips with on page search engine optimisation

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Getting to grips with on page search engine optimisation

On page search engine optimisation is a referral to SEO measures on a website that determine how well it ranks with a search engine such as Google or Yahoo!. On page search engine optimisation is only one factor in the practice of search engine optimisation, but it is one of the more important measures when ensuring that search engines find, read, understand and index a website within as short a time as possible to help you get the best results.

On page search engine optimisation works directly with forms of off page search engine optimisation associated with your website to ensure that your website gets as much exposure as it can as quickly as possible.

The content housed within your website is of massive importance with how your search engine optimisation campaign is received because search engines rate good-quality content very highly when indexing a website. The search engine optimisation keywords that you use in your search engine optimisation campaign are very important to how successful it is overall. Keyword research in this regard is very important to your search engine optimisation benefits, and will be a large factor on just how much you get out of your investment.

Discovering the correct keywords to use in your on page search engine optimisation and off page search engine optimisation is very important, but the most important factor in how well your search engine optimisation campaign is viewed and received is determined by how effectively you utilise those keywords. A website with a good structure in its search engine optimisation coding will make it much easier for a search engine spider to navigate around your website and, as such, they will find your pages much more easily and index them more effectively. To find out more about the on page search engine optimisation methods we use, visit us at SEO Consult Australia.

emcom website design іѕ a Lanarkshire based web site design company near Glasgow , focused οn сrеаtіnɡ top quality websites thаt аrе visually appealing, аnԁ optimised fοr search engines аnԁ wіth assisting small business іn setting up Social Media campaigns.

Basics of Search Engine Optimisation

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What is Search Engine Optimisation (SEO)?

So quite a few people have been talking about Search Engine Optimisation (SEO for short) but not many people will understand it or what it does and why it is important. Basically SEO is a common technique used main in web design to improve a websites SERP (search engine results page) for extra traffic. As you can imagine improving the position of your website on major search engines can have a huge effect on your business or website. If your business or website was at the top of a major search engine i.e. Google, Bing and Yahoo, when people search for something the odds are they would click your website. It is said that at least 50% of all people who search for something always click the top result as it is at the top and perceived as the best. So how do people get to be at search engine and with people searching so many different things what should you be at the top for?

How do you decide the right search term?

The most important thing before trying to get to the top of a search engine is the search term you want to be at the top for. If you are a web design company then trying to get to the top of a search engine for the search term sport or cars would be ridiculous. I know that is a bit obvious when you think about it sport is searched 4,090,000 time per month, cars is searched 1,220,000 per month and web design is searched 301,000 per month. They may be searched more often than web design but it isn’t relevant and you would be misleading people who search for the search term sport or cars and the odds are they wont want web design and wont go back to your website again.

So if you are a web design company would web design be the best search term to aim for? Yes and no. Yes because that is the highest search term for web design but no because there is a lot of competition. If a web design company was at the top of a search engine for web design then they would get a lot of customers and i am sure they would know a lot about search engine optimisation as well as being around the scene for a long time. When you search web design roughly 500,000,000 results come up. The odds you are going to even get on the first page of a search engine for web design is highly unlikely so we need to narrow down your main keyword search term.

How do you narrow down a search term to benefit you?

When narrowing down a search term there are a lot of things to think about. Do you want to target a specific area? Do you want to attract customers with a budget or with unlimited money to spend? To narrow down your search term, plan what you want to get out of it and focus on a specific audience. if you are a web design company based in Lanarkshire and you want to be the best in that area then Web Design Lanarkshire would be a perfect keyword. The reason why is because people looking for web design in the Lanarkshire area are more likely web design Lanarkshire.

Even though Web Design In Lanarkshire sounds better only 73 people search for this per month where as Web Design Lanarkshire is searched 2,400 times per month. 2,400 is a big drop from 301,000 but the competition has dropped from 500,000,000 to 534,000. The competition ratio for web design 1:1661 search’s per result where as web design Lanarkshire has a competition ratio of 1:225 searches per result. Not only is the competition a lot better but the people who would search this are a lot more likely to want a web design service than to study it or learn about it. There are many more ways of narrowing your search term down for example you sell cars as we know a huge search term but if you only sell a specific car second hand i.e. Ford Focus Second Hand then making Ford Focus Second Hand your main search term means you are targeting 1,900 people per month looking for that product.

Decided on a search term so now how do you get to the top?

This is the quite possibly the hardest part of search engine optimisation and is also the most time consuming. You have decided what your search term or search terms are now you need to get to the top of a search engine for that term. There are hundreds of factors to consider when performing search engine optimisation but i shall only cover the basic’s, if you are wanting to get proper results then i would recommend going to a professional SEO company or a web design company what perform search engine optimisation. I will only go over 5 important factors which anyone is capable of performing.

Factor 1 – Fresh Content

Search engines love new, original and fresh content. Don’t duplicate other peoples work or try to copy what they have done, come up with your own ideas and write your own content and you will go a long way. Remember to include your search terms (known as keywords and this will be explained more in the next factor) so a search engine can recognise what your content is all about and then decided to pull it up when someone search’s it. It is better to spend hours on one page than spend 5 minutes copy and pasting someone else’s hard work.

Duplicate content is where you copy someone’s content and pass it off as your own. Search engines index all pages on the internet that they come across and if they find you have copied someone’s content they will mark your website down and it will struggle to get onto the first page. If you regularly update your content a search engine will discover this and it shall only work in your favour (as long as its relevant) and improve your position.

Factor 2 – Keyword Density

Keyword density is another important factor to ranking high on a search engine. A keyword is a search term so to keep the same theme as earlier the search term i spoke about was web design Lanarkshire therefore web design Lanarkshire would be my main keyword. The density of a keyword is the percentage of many times the keywords appear in comparison to others. Adding up all the words in view (and meta data factor 3) and finding the percentage of your keywords can be a very time-consuming act and nearly impossible to get accurate. How ever there are many tools out there that will do this for you and the majority of them are free so quickly flicking through the internet should help you find the tools you need.

There is no set density in which your keyword should appear for a search engine to pick up on but there are guidelines. Some people think between 2-4% is the right amount where as other think 4-6% is the best. This is all a matter of opinion and all what matters is that your keywords stand out to both search engines and readers. Do not spam your content with keywords as a search engine will mark you down for this and should you reach the top of a search engine people will not be able to understand it but don’t be funny about placing them, you can’t be to careful otherwise a search engine may not pick up on what you want your search term to be. I always like to make sure i mention my keyword at the begging just because of my personal beliefs of what a search engine’s algorithm is but the more content you write and the more skilled you become at search engine optimisation, you too will have your opinions on what works better than others.

Factor 3 – Meta Data

Things start to become a bit more complex no but anyone who has gotten to this point of the article is more than capable of understanding it. Meta data is the title, description and keywords a reader wont see but a search engine will. Some web design software’s come with add ons to make it easy to input meta data but if not and you are experienced with HTML then you can still input this in yourself. The meta title is basically a title of the webpage you are writing. This should be no more than 60 letters and it doesn’t have to make sense. For example the home page of a web design companies meta title might read “Web Design Lanarkshire – Web Design | Web Designers” or something along that effect. It isn’t quite understandable or a sentence but a search engine would see this and understand they are words of importance and what the content is about.

After the Meta Title there is the Meta Description which is longer and should be more understandable to readers as some search engines display this when a result comes back to the searcher. This should be no more than 160 words and should include your keywords again. It may read “We are the number 1 web design company in Lanarkshire. We offer the best web design around and……” so on.

The final piece of Meta Data is the Meta Keywords. This is where you should place all keywords you wish to be indexed for by a search engine and it should read like a list with a comma separating all keywords. Again for a web design company it may look like “web design, web designers, web design Lanarkshire….” and so on. There is no set mount of how many you can add but i don’t advice spamming it by adding excessive keywords and only enter each keyword once.

Factor 4 – Back Links

A back link is an internal link from one web page to another both on your domain. The reason for this is when a search engine lands on one off your web pages it will scan and index that web page. It cannot scan and index another webpage on your domain if there is not link from that page. For example (all links use a semi colon and not a full colon to prevent actual link’s) “http;//www.madeupwebsite.co.uk/page1” has a link on it to “http;//www.madeupwebsite.co.uk/page2” therefore a search engine can scan and index “http;//www.madeupwebsite.co.uk/page1” an notice the link. It will then follow the link to “http;//www.madeupwebsite.co.uk/page2” and index that as well.

This is important because if only one of your web pages is indexed, the rest of your pages wont appear when someone searches and you will be relying on people finding your website and flicking through all your pages for your website to get noticed. Another thing to think about as well is how are you going to link from page to page? This can all be done with a site map but you can have some on page links which will improve your SERP by linking keywords to pages that have been optimised for that keyword. Say a web page has been optimised for web design, the keyword density and meta data includes web design then why not link the word web design from one page to the web design page?

Factor 5 – Anchor Text And External linking

Anchor text is the words that are linked to a link. Sounds a bit confusing but instead of a a link reading “please feel free to click this link for web design “http;//www.madeupwebsite.co.uk” you could always place the link so it read “please feel free to click this link for web design” linking the word web design to “http;//www.madeupwebsite.co.uk”. Again with web design software and add on’s this is made easy.

The reason for doing this is that you are telling a search engine what the link is. If the anchor text is web design and the content on the web page you are linking to is optimised for web design the a search engine will rank you higher and index it for the search term web design. This doesn’t get you to the top of a search engine straight away and one link wont do that but to show the power of links just search click here. If you search click here it takes you to an Adobe Reader download page. The reason for this is loads of people link the word click here to that web page as it is a useful tool that people may need to view certain things.

It doesn’t stop there

When it comes to search engine optimisation there are hundreds of other ranking factors that i have not mentioned. You can go off and study more SEO techniques but this could take years to understand and as the internet is ever growing and expanding i would suggest you leave SEO to the experts as if you don’t fully understand search engine optimisation you may make things worse for your website. However should you wish to study it more in depth there are loads of websites out there and plenty of other articles and resources you can read but SEO techniques aren’t written in stone and other people will have different opinions. The best way to learn search engine optimisation techniques would be to test them out and see what work for you but it can be a long process and it does take time.

Don’t ever go with a company that promise a page 1 rank on all search engines within days as this is not possible. If a company do claim this then they are more than likely on about an ad words campaign which is completely different to organic search engine optimisation and doesn’t offer the same results as well as being expensive.

 

emcom website design a Lanarkshire based web site design company, focused on providing top quality websites that are visually appealing, and optimised for search engines and with  assisting small business in setting up Social Media campaigns.

On Page Factors that can affect Search Engine Optimisation

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Search Engine Optimisation – On Page Factors

When we discuss SEO we are really discussing how to set our web pages so that the Google bot will notice them and index them well. As seen as we know we have to set things up for Google on our pages there are some things that need to be clear.

Hilltop this is an algorithm created 10 years ago and it basically analyses how sites link to together and distinguishes between expert and authority pages. Expert pages are those pages which have a lot of out bound links to back up their resources. The authority pages have the links pointing at them as they or provide the unique information, or at least that is how Google sees it.

The Sandbox is a term used for one of Google’s so called filters. It relates to new sites that have recently been indexed. When your new site enters the sandbox it will no longer be indexed and may stay that way for 6 to 12 months. However not every new site goes through the sandbox and it is simply speculation that it exists.

Ok now that’s out of the way lets discuss some on page SEO factors that you are going to need to implement in order to optimise your site. One thing that I must bring up immediately is the false premise that meta tags for descriptions and keywords are going to help in your fight for relevancy. They will help users looking for your site and help search engines describe it correctly but will do nothing for your rank or index result.

Some things that are musts for any search engine optimiser are keywords in the domain name, title tags, heasd tags and content. You may also want to include 3 to 5 outbound links to sites with similar content, this will help establish your site as an authority site. Another thing to do to enhance any search engine optimisation campaign is to bold any keyword text within your content.

It is good practice to choose around 50 keywords for your site and to dedicate a page to each one of them ensuring each page follows the above rules. Also ensure to build links to each page individually ensuring the relevant anchor test is used.

Search engine optimisation is a vast subject and one that can take years to fully master, you have to patient and consistent if you really want your efforts to pay off

emcom web design іѕ a Lanarkshire based web design company, focused οn сrеаtіnɡ top quality websites thаt аrе visually appealing, аnԁ optimised fοr search engines аnԁ wіth assisting small business іn setting up  Social Media campaigns

Start Here if you want to learn SEO

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Search Engine Optimisation : Some Tips

 

In recent years, more and more businesses would like to use the internet as the marketing channel. This channel is very great because the cost is very low and the business can reach a wide range of potential customers. Therefore, a lot of people would like to learn the skills to direct their customers to the website.

Yes, when there are millions of websites on the internet, you surely need to find the way for you to stand out among all the websites and create a good image for the others to remember your business website. Therefore, a lot of people are learning something called Search Engine Optimization, which means SEO.

SEO is a technique widely used by people nowadays. They would try to use SEO for getting a higher ranking in the search engine result page. As you may know, search engine is one of the most important channels for people to understand more about websites. When you have something that you want to know more, you would also type the keywords in search engine and visit the website, right?

Yes, it comes to the first technique about SEO. You have to use the correct keywords in the content of your website. You have to identify the core features of your website and then try your best to write and show something in your website relating to that core feature. If you are selling cars, you should try to use cars as the keyword. Of course, the single word ‘car’ is not strong enough. You are usually advised to create a piece of keyword consisting 4 words and it should be something relatively unique. Then, when people try to type ‘car’ as the keyword in search engine, your website would be ranked higher because the keyword of your website content has ‘car’ but still have something else which may be more relevant and suitable for the search. This is something that the search engine would value. Therefore, you need to think of this.

It means that you actually need to write and post articles regularly. Another SEO tip is that you have to update your website regularly. This is something very important. The search engine would try to rank your business website according to the date of update of your website. If you do not make sure that your business website is updated regularly, you surely will fail to have a high ranking. There are so many website on the internet, why should the search engine rank a website which is out of date?

To conclude, there are so many things that you can pay attention to when you try to use SEO for promoting your website. You should not think that the time to learn about SEO tips is something unnecessary. Otherwise, you would surely lose in the keen competition among all the website owners and your business would be likely to fail in gaining a success in the online world. You surely need to learn in order to keep yourself competitive.

 

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Search Engine Optimisation Tips for your Website

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Search engine optimisation tips are available to help a company make better use of their search engine results. A big misconceptions with websites is that once the site it built people will flock to the website and this is just not true. Another misconception is that make a submission to each engine will keep the site listed as long as the engine is running.

In fact utilizing SEO is an art that must be done correctly in order to generate traffic to the web site. There are tips to follow to optimize the website. Most important is not to rush out after the site has been posted and submit it to a search engine. Take some time to do a few things.

Improve the title tags is one way to ensure results in all of the search engines. Making sure there is keyword in the page title. Changing titles on each page is important, as this will allow you to use the keywords on each page. Therefore generating more hits on the website.

Selecting the right keywords are important and require some thought. There is a criteria for key words use in the search engines. To help with this a gateway page is needed. Create several copies of a page and designated one for each set of key words.

Ensure the web sites technology won’t confuse the search engine. Things such as frames, image maps, and dynamically generated pages are still new and can cause the spider not to read them.

If you are going to use frames on the website then include and are with no frames this will assist the search engine in finding it. All websites should be tested on a regular basis with a site maintenance tool. This will catch errors before the site is uploaded and customers are visiting the site. There are websites that will check you code before the site goes live.

Finding the best submission service for your website is another tip to help the website. There are auto submission services also that can help. Using the Internet to find a submission service is the way to go. There are several services out there and the Internet can help.

Even when all this is done, there is still a waiting period for a web site submission before it will appear. Some times as much as six week can go by before the site is recognized by the search engines. So be patients and wait. While waiting there are weekly and monthly items that need to be done to help the web site.

Crunching and examining log files, searching the search engines for your website, learn more about the SEO and resubmit your site to them often. If you find that a search engine if not bringing up the website, do some research about that search engine and how it works.

Most often the search engine will explain how to use their site to generate more business and hits to your site. Following these tips will ensure that your website will be productive.

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emcom web design іѕ a Lanarkshire based web design company, focused οn сrеаtіnɡ top quality websites thаt аrе visually appealing, аnԁ optimised fοr search engines аnԁ wіth assisting small business іn setting up  Social Media campaigns

Search Engine Optimisation to Help Get Sales Leads

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Search Engine Optimisation: Does it Generate Sales Leads?

TIPS on Online Marketing Strategy, Small Business Lead Generation

There is a lot of heated debate around at the moment about whether or not it’s worth spending money on Search Engine Optimisation (SEO), as a method of generating sales leads. We’d like to help you understand the pros and cons of SEO so you can make a better-informed decision.Search Engine Optimisation: What is It?

SEO is a series of steps you can complete to make your website more search-engine friendly and to build your website’s credibility is the eyes of the search engines. If done well it will improve the position your website holds in the search engine listing (i.e. the “organic” listing, not paid advertisements). The higher you are up the listing the better chance you have of people seeing your site and clicking through. The primary goal of SEO is to drive traffic to your website. That is, to get people looking at your site. It DOESN’T directly address enquiry conversion, that is, turning visitors into enquiries. However one does have an impact on the other. For this reason SEO needs to be part of your online strategy but it’s a starting point not finishing point.

“SEO is a WASTE of TIME”: Bollocks!

One of the main arguments against SEO that people espouse is that it’s a waste of time and effort. With millions of competing web pages, it takes too much time and effort to get a high position. These sweeping generalisations are misleading and unhelpful. Be aware that most people saying this are trying to divert your spending into other services such as graphic design or paid advertisements instead of actually looking after your best interests.When people start criticising SEO we often refer to our own results as a test case.

With Eyes Wide Open’s SEO efforts we have targeted terms such as “Small Business Consultants”. Over 89 Million pages come up when this search term is used on Google worldwide. Eyes Wide Open consistently holds a position in the top 5 listings. That’s the top of the front page ahead of over 89 million others. As a result we capture a large percentage of over 15 000 people worldwide searching on this term each month.This is only possible through the smart application of SEO. What impact do you think that has on our business?

It’s taken 12 months to achieve these results. Improving your organic listing does tend to be a slower process than buying your way to the top through paid advertising (we usually recommend a strategy using both). But once you gain credibility with search engines it will take your lead generation efforts to a new level.

Search Engines Prioritise Value-Adding SitesAs a rule of thumb search engines give priority to value-adding sites that inform, educate and are helpful to the visitor. When the search engines crawl over your site they are essentially looking for signs that indicate it is a useful resource. The search engines are unbiased in terms of they don’t care whether you are a big corporation or small business they just want to put people in touch with the very best resources. Search engines have developed highly complex algorithms that they believe defines a good site. The challenge is that the search engines keep their algorithms top secret so you can’t manipulate the system. However they are extremely open and transparent about the principles that drive good website design.

Can Search Engines Read Your Site?

Search engines read text not images. If you have a lot of images on your site there’s a good chance the search engines can’t even begin to index your site properly. Images need to have “alt tags” included and site and page descriptions are vital. If you have a text-rich site you also need to make sure the HTML code is clean and simple to make it easier to read.

Think like a Search Engine

Treat the search engines like any other visitor. Personify them. Imagine they are a site reviewer from an online magazine who only has a matter of seconds to conduct a review and pass judgement on your site.

Here are some of the “questions” the search engines are possibly asking when they visit your site:

-Can I quickly tell what this site is about?-Do the headings and links quickly tell me what the important messages are? -Is it easy to find my way around this site?-Are there links from other top ranking websites coming into this site, indicating it’s a valuable resource? -What are the important pieces of information I should include in the listing? -What keywords should I associate with this site?

“SEO is CHALLENGING TO GET RIGHT”: True!

Getting your SEO right is an ongoing process. You are dealing with a moving target as new websites list and the search engines refine their algorithms. When we establish an online strategy for a client we complete over 8 different types of analysis on an existing website before we even make a recommendation. Set aside time and resources to do a major upgrade of your SEO then ensure you are doing at least a review every 3 to 6 months. You need to be very clear about the impact you want it to have on your business, keep that goal in mind and measure your progress against it.

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emcom web design іѕ a Lanarkshire based web design company, focused οn сrеаtіnɡ top quality websites thаt аrе visually appealing, аnԁ optimised fοr search engines аnԁ wіth assisting small business іn setting up  Social Media campaigns