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Latest Social Media Benefits News

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Dumfries and Galloway police see social media benefits
Police Scotland’s operational commander for Dumfries and Galloway has said social media is playing an increasingly important role in their work. Supt Mike Leslie said it assisted in getting information out to communities as quickly as possible. He …
Read more on BBC News

 

Get Some Added Marketing Benefits from These Social Media Sites
While it’s true that these are popular and powerful tools that can help you raise your profile, there are some lesser known social media sites out there that can make a valuable addition to your social media presence. If you’d like to explore new ways …
Read more on Promotion World (press release)

 

Top 7 Benefits of Social Media Marketing. Consider them if you are still seating on the Fence!

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Top 7 Benefits of Social Media Marketing. Consider them if you are still seating on the Fence!

If you are still one of the ‘on the fence’ business/management person as far as Social Media Marketing is concerned? Here are the top 7 benefits you can achieve using Social Media for your business…. if you implement the social media strategy correctly!

The idea is to note here how thousands of businesses are benefiting from Social Media Marketing today…. So let us get into it. What can social media help you achieve?

You can Create Publicity without a Huge Investment for your company, products or services. Most social media platforms are free! But you have to commit to the resources and time to leverage them. Social Media has put all businesses on a level playing field when it comes to marketing. Creativity and Strategy are the only limitation. You can easily go head-to-head in marketing as far as social media is concerned…Literally!

You can boost your Brand Awareness, using Social Media Marketing, which can lead towards brand loyalty. You have a opportunity to engage and create a community around your business, brand, product or services.

An example is AMEX. American Express actually multiplied its user base 80 times in 11 months using Social Network by building community.

You can generate a buzz for new products launches, new business or new initiatives launch…..how about at almost zero cost for the new age PR?

If you are a mega business or a one person business, you can generate buzz using Social Media Marketing.

Higher Leads and Higher Revenues. Social Media will help you to increase traffic on your website or blog. It will engage potential customers and generate interest. This can lead to increased leads and higher revenues for your organization.

Couple of examples are…

MASI bicycles doubled sales in two years using blogging and pod-casting to reach out.

Dell made US$ 1 million using twitter. Businesses of all sizes are taking the advantage of social media. Are you yet?

B2B companies are benefiting in a huge way as well with social media. Consultants and service companies are finding new leads and new customers much more easily using social media sites such as LinkedIn and others.

Customer Relationship Management is the name of the game in this new age marketing. Customer relations management is becoming an integrated component of marketing now. Social media can help you to develop one-to-one relation with your customer base, which is really a unique situation. Take a look at some examples below…..

Virgin America and Wholefoods run marketing as well as one-to-one customer service initiatives via Twitter.

COMCAST executive contacted a customer who tweeted about a bad experience in 20 minutes sitting in different corners of the globe.

Mailchip gives response in 10 minutes of putting a comment on their Facebook page!

Enhanced Online Reputation Management with monitoring of what people are saying about your company and about your products/services.

There are millions of blogs online. People are talking about your business, products or services. There are millions of people on social networking sites and people there are also doing the same. In this environment, if you do not actively engage in listening what people are talking about your products and services, you do not get the insights or opportunities to manage negative publicity that will affect your reputation.

Dell Hell was is a huge case study of how a Dell got into negative publicity storm on social media and how they recovered from it using social media. They could do it because they were listening to their customers. Sony could not repeat that for its PS3 because they did not adopt social media for online reputation management. PS3 sales suffered after the negative publicity on You Tube and it never recovered after that!

Customer focused Product Development. Doing primary research and getting feedback straight from your customers was never so easy and inexpensive, as it is now with social media. It used to be an expensive exercise doing in coordination with market research firms. No more!Starbucks is developing products based on popular customer ideas using social media. Dell is doing the same. Many other companies are slashing their new product development research costs and developing more relevant products that the customers want.

Social Media Marketing is rapidly changing the way marketing is done. So my friend on the fence, rise and shine! It is time to start thinking how you can leverage social media to your benefit with your own Social Media Marketing Strategy.

The author of the article is Tejas Oza, founder and Internet Strategist at Marketing Conversions; a Sydney based Internet Marketing Agency.

Keywords: Social Network Marketing, Social Media Marketing Training, Social Media Marketing

Tags: Online Marketing Agency, Lead Generation, Small Business Internet Marketing

Social Media Marketing is rapidly changing the way marketing is done. So my friend on the fence, rise and shine! It is time to start thinking how you can leverage social media to your benefit with your own Social Media Marketing Strategy.

 

emcom website design іѕ a Lanarkshire based web site design company near Glasgow , focused οn сrеаtіnɡ top quality websites thаt аrе visually appealing, аnԁ optimised fοr search engines аnԁ wіth assisting small business іn setting up Social Media campaigns.

Your Benefits Of Social Networking  

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Your Benefits Of Social Networking

If you hear the term social networking you might immediately think of sites like Facebook and Twitter. These are some of the biggest social networking sites but there are actually hundreds of social networking, social media and social bookmarking sites on the internet. These big social sites dominate the industry and would have more members than all the other smaller social sites together. Let’s take a quick look at some of the bigger players in the social networking game and how they can benefit you.

1. Facebook – Facebook is huge and is probably the biggest social networking website with millions of members worldwide. Facebook offers many different applications and games and many of the games themselves have become incredibly popular. Games like Farmville, Mafia Wars and Social City have people playing on Facebook for hours at a time.

Business people are now also using Facebook to network with potential customers and build a strong customer base. Facebook allows you to connect with customers on a personal level and build a strong and trusting relationship with them. You can also create fan pages and groups on Facebook that can be very useful for any business person marketing a website or business online.

2. Twitter – Twitter is also extremely popular and brings about a whole unique for of networking. With Twitter you micro-blog which is when you post short updates to your Twitter page. If you are using Twitter to promote your business you will want to seek out other Twitter members that are interested in your niche. When you find members that could be potential customers you then ‘follow’ them. When you begin to follow people many of them will follow you. Whenever you post an update to your Twitter page, your followers will see it.

The more members you have following you the more people you have to market to and you will find more and more people will begin to follow you. Keep on building up the number of people that you follow and your followers will also increase. When you have updated your own website or blog then you can put an update on Twitter with a link to your website or blog. Your followers can then see your website link and visit your website. You can even update your Twitter status via your mobile phone.

Twitter is an amazing tool for promoting an online business and there are thousands of Internet Marketers profiting from Twitter every day.

3. MySpace – Although MySpace isn’t as popular as it once was, it is still quite popular and has thousands of members. MySpace has a number of niches within the community where you can meet people that share your interests or people you can market to if your business is in that niche. MySpace is one of the original social networking websites and connects users who share interests in books, TV shows, videos, music and much more. You can make new friends and you can share images and music with those friends.

4. LiveJournal – Livejournal is a social network blogging site where you can create your own blog within their community and other community members can read your blog posts. This is a great way to blog about your business and you will have a large community of members that you can market to. Every user at Livejournal has a blog account and you can leave comments on other member’s blogs. The more active you are in the community the more users will comment on your blog and follow your blog posts.

5. Flickr – Flickr is a little different than most social networking in that it is based around photo sharing. With Flickr you can create an account and upload your favorite photos. Photos can be tagged, shared, edited and commented on and you can connect with other members through your interest in photography.

6. Digg – Digg is another great social networking site that is based around sharing news and media with other members of the community. When a member shares a news story, other members can leave comments or rate the media by ‘digging’ it. The media with the highest number of diggs is the most popular and will have good exposure. This is a great way to promote your business if you can get a high number of diggs and get a lot of exposure to your article.

These are just some of the top social networking websites and there are many others. If you are looking for a method to market your business then why not try some social networking websites.

emcom web design is a Lanarkshire based web design company, focused on creating top quality websites that are visually appealing, and optimised for search engines and with assisting small business in setting up  Social Media campaigns.

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The Benefits of SEO  

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The Benefits of SEO

Online business has always been highly competitive and with today’s volatile economy you need to arm yourself with as many effective marketing tools as possible. Millions of businesses crowd the pavement of the worldwide web, competing you’re the very same consumer your trying to reach. How can you be sure that potential customer will find you when they are searching the web for a service that you can provide?

First and foremost you need to be in the top twenty sites that come in the search engine results page when that customer enters their search in their browser. The only way to be sure you will be on that very first result page is by effectively using SEO.

SEO or Search Engine Optimization is the process of improving the volume and quality of traffic to a site from search engines resulting naturally from targeted keywords. Statistics say that the earlier a site is found in the search engine results page, the higher it ranks and the higher it ranks the more searchers will be likely to visit that site.

SEO is one tool that every online business needs to utilize when putting together a marketing strategy. What are the benefits of using SEO as a marketing tool?

When you team up with someone that has skill in SEO, you will be giving your website the chance to be featured in more web page searches. This increases your ability to get noticed by surfers and increases the number of people who visit your site to learn more. Increased visitors to your site increases your chances for sales and purchases. This investment in well used web space allows for your monthly payment for web hosting to be invested in profits. And of course that leads us to this increase of traffic meaning an increase in overall profits.

Working with someone who is skilled at SEO means not only will your site due better in search engine rankings but you can reap the benefits of those consumers referring your site to friends. As a business owner, you know that referrals are key to our business, whether store front or internet. Unique content and good SEO shows that you are focused on pleasing your customers. You give the consumer security when it comes to spending their money on your products and services.

Like a snowball rolling downhill, your business will pick up momentum as you gain new customers because search engines will tend to rank you even higher in their listings. Search engines can see when a site is becoming more popular and their reasoning is that many people are looking at the site. Therefore, it stands to reason that other people might want to see this site too. The more popular your business is with consumers, the more likely you will find y yourself ranking in the top of the search engine results pages.

Good SEO uses keywords or phrases that specifically targets the audience of your choice. Unlike PPC or pay Per Click, SEO is a economical marketing strategy that offers a long term solution. SEO requires minimum amount of capital for maximum exposure of your online business.

The most difficult decision you will make for our online business is choosing the right company to team up with for SEO services. SEO is a specialty at GoGets.com. We offer you SEO that will specifically target the consumer you want to find when they’re searching the world wide web. Our expertise includes link building, keywords and indexing which means your online business will be in the top rankings of the search engine results pages. Used alone or in conjunction with our other marketing strategies, GoGets SEO services gives you optimal results for your online business.

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The Top 3 Benefits of Social Network Marketing

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The Top 3 Benefits of Social Network Marketing

Social network marketing is one of the easiest and most affordable ways that you can get your brand’s message out to the general public. Whether you’re in charge of a website design firm or a new restaurant you want to create buzz about, mastering social network marketing can have a huge impact on the amount of business you bring in. How? Below are the top 3 benefits:

Increased access to customer service and feedback. By having a presence on social networks like Twitter and Facebook, you’re able to instantly view (and properly take care of) any customer service issues that might arise. Get good feedback? You can forward it out to everyone in your network and take advantage of your own good press! Lead generation. Let’s say that you have a website design firm, and business has been slow. You can use programs like Tweet Deck to manage your Twitter account, and automatically get information about who is Tweeting about website design problems. If you have the program set up to look for keywords like “website design firm” or “website problems”, you’ll instantly know who is Tweeting about the subject and you’ll be able to use that information to target them as potential clients. SEO link building. Every social networking page, Tweet and status update has the potential to help your company build SEO links. Make sure you take advantage of this opportunity whenever you can, and you will start to see an increase in web traffic. More web traffic can lead to more business, and more money in your pocket!

Social network marketing can be the best thing to ever happen to your business, if you do it correctly and stick to it. If you have no idea how to get started, invest some time in educating yourself on the subject. Social network marketing isn’t just a passing fad, so the time will be well spent.

The web is growing fast. Keeping up with all of the latest technology and standards can be a daunting task in addition to efficiently running your business. We take care of all the research and development for you. This allows you to spend more time doing what you do best, running your business.

So Relax, when you hire emcom to manage your social network marketing web presence, you’re hiring professionals who can build an effective marketing and branding package for your business. We also handle all Website Design and WordPress Design

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The Top 3 Benefits of Social Network Marketing

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The Top 3 Benefits of Social Network Marketing

Social network marketing is one of the easiest and most affordable ways that you can get your brand’s message out to the general public. Whether you’re in charge of a website design firm or a new restaurant you want to create buzz about, mastering social network marketing can have a huge impact on the amount of business you bring in.  How?  Below are the top 3 benefits:

Increased access to customer service and feedback.
 By having a presence on social networks like Twitter and Facebook, you’re able to instantly view (and properly take care of) any customer service issues that might arise. Get good feedback? You can forward it out to everyone in your network and take advantage of your own good press!

Lead generation.
Let’s say that you have a website design firm, and business has been slow. You can use programs like Tweet Deck to manage your Twitter account, and automatically get information about who is Tweeting about website design problems. If you have the program set up to look for keywords like “website design firmâ€? or “website problemsâ€?, you’ll instantly know who is Tweeting about the subject…and you’ll be able to use that information to target them as potential clients.

SEO link building. Every social networking page, Tweet and status update has the potential to help your company build SEO links. Make sure you take advantage of this opportunity whenever you can, and you will start to see an increase in web traffic. More web traffic can lead to more business, and more money in your pocket!

Social network marketing can be the best thing to ever happen to your business, if you do it correctly and stick to it. If you have no idea how to get started, invest some time in educating yourself on the subject. Social network marketing isn’t just a passing fad, so the time will be well spent.

EMCOM can manage your social network marketing for your business, we also handle all Website Design and WordPress Design