The release of the film ‘The Social Network’ has confirmed the considerable impact of such Social Media sites such as Facebook and Twitter.
Owners of business web sites are now beginning to understand realised the marketing potential in social nctworking sites: word of mouth, messages between friends and contacts can give their company a massive boost, or on the flipside, be the kiss of death for it.
However, as a business web site owner, it can be quite difficult to strike the right balance in terms of your Social Media presence. Here are a simple tips.
Firstly, it’s a good idea not to flood social networking sites with various avatars representing your company or its product. It can be counter-productive to spread yourself too thin. Therefore, try to focus on just a couple of high-profile sites, and work hard on building up your followers or friends.
The next step is to post updates regularly and frequently. Frequent posting, especially including links to your site will help optimise your site when it comes to search engine rankings. A further benefit of regular posting is that it helps keep your site current and in the public eye.
Also, do make your social networking presence lively and witty, though always professional. Don’t overdo the informality: a ‘smart casual’ approach shows you take your products seriously and encourages respect.
emcom web design is a Lanarkshire based web design company, focused on creating top quality websites that are visually appealing, and optimised for search engines and with assisting small business in setting up Social Media campaigns