Getting your business web site set up and ready to make sales is an important part of developing your Internet business. However, it is only half of the battle. There is still a long way to go in developing your overall web site strategy.
It is important that you understand what your web site strategy is before you actually design it. Otherwise, you may find that the design is completely wrong, and you will have to start over from scratch. As you probably know, there are basically two types of business web sites – content sites and mini sites. A content site includes lots of information and resources related to your niche, while also advertising your products or services. A mini site, on the other hand, focuses completely on your product or service.
Both content sites and mini sites can be successful, as long as they look professional, have good sales copy, and a good marketing strategy.
Content Web Sites
Let’s first look at content sites. A content site may include articles, ebooks, tutorials, videos, or any number of other elements, all designed to inform and educate. People visit these sites because they want to learn more about the topic, and they like to take advantage of the resources that are found on these sites.
Content sites can earn revenue in a number of ways, including selling your own products and services, promoting related affiliate products, and even displaying Google and Kontera ads.
Content sites go a long way toward building trust with your customers and potential customers. It helps to establish you as an expert in your field, and people start turning to you for answers. Once you’ve established trust and credibility, people are more willing – and more likely – to purchase your products, or products that you recommend. With a content site, you are essentially pre-selling your customers through your content.
Mini sites are the exact opposite of content sites. Content sites are full of content, and mini sites don’t generally have what is considered content at all. A mini site may not be much longer than one or two web pages, and the entire focus of the site is on one product or service. A mini site is basically nothing more than a sales letter for the product.
Mini sites are generally designed using standard HTML and very plain, as you want the focus to be on your text. They contain very few graphics, plug-ins, or any other glorified elements that are often used to spice up a content site. In addition, mini sites almost never include any links to other web sites, as outside links will lead the visitors away from the site.
While content sites are often directed toward a wider market – those who want to educate themselves – mini sites are more tightly targeted to people who are ready to make a purchase, and the site just essentially tells them why they should purchase this particular product or service over others.
Designing Your Web Site
Regardless of the site that you design, your web site is usually the first impression that your prospects have of you and your business. This is why designing a clean, nice looking site is so essential. You must think of it like a brick and mortar store. If a customer walked into a brick and mortar store that was a huge mess, they would be heading toward the door – without buying anything – fairly quickly. Your web site must be clean and professional, and the site should have one purpose – to make sales.
When it comes to web site design, every part of the site will play a role in your success. The colors, font face, size of the font, graphics, navigation, scanability, ease of ordering, and the sales copy will play a part.
Overall, your business web site should have all of the following:
* Your own domain name (no sub-domain names)
* Dependable web hosting
* Effective sales copy
* Opt-in form to capture the email addresses of your visitors
* Directly target your potential customers
* Offer quality products and services
* Optimized for the Search Engines
* Professional, clean appearance
* Links and scripts should all function properly
* Well organized
* Easy to navigate
* Load quickly
Before you start designing your web site, make sure you take the time to develop your web site strategy. Understand who your target market is, and exactly what it is that you want your visitors to do when they arrive at your site. If you want to capture their email address, your site should focus on getting them to give you their information. If you want them to purchase your product, your site should focus on getting them to make a purchase.
No matter what you want your visitors to do, your entire site should focus on just one thing – getting your visitors to take action.