If you wish to have a presence on the web, your domain name is one of the most important decisions you will need to make. Your web site can develop an impression simply by the domain
There are many different extensions available right now. If you are a business, we recommend a .com suffix. It is the first extension that most people try when searching for a site. Also, since it is one of the oldest extensions, .com shows that your business has been around for a while and has a well established presence on the web. However if you wish advertise your location as as a UK based company, a .co.uk suffix is a perfectly reasonable alternative.
There are many things to consider, and that is just the starting point. We believe that if you are going to invest in a website, that site should be a reflection of you and your business or organisation, not a carbon copy of another site.
When trying to choose a domain name be sure to put thought into it. You certainly wouldn’t want wecleanwindows.com if your site is about promoting accountancy services. Try to use phrases that are very descriptive of your services or products. Also placing a (-) dash between key words in your domain name can provide you with an advantage in search engines. Try not to have your domain name containing more than 3 words. Also try to utilise true names such as like-to-eat.com, not like2eat.com. Having a well thought out domain name that uses some keywords that your customers would use in a search for your site can really help your rankings!
Beware of trademark names.
There are two really good reasons for this. First, it is rather underhanded. We have all heard the stories about the ingenuous individual who thought ahead and bought “some-multi-million-pound-company.com” and sold it to the company for enough money to retire to the south of France. But, remember, companies spend a lot of time and money creating their brand, and you wouldn’t like it if someone did this to you.
The second reason to avoid trademarked names is that companies are no longer opening their chequebooks to get their names back. They are calling their lawyers.
When you have settled on several available name choices, see what your friends and clients have to say. A name that may make perfect sense to you may be too hard for other people to remember. Is your domain easy to say? Is it hard to spell? Do you have to explain why you chose the name?